Introduction
In recent years, the term “alternative investments” has become increasingly popular among institutional investors, family offices, wealthy individuals and even ordinary investors. But what exactly are alternative investments, and what is the ecosystem that surrounds them?
In its broadest sense, an alternative investment is any asset that is not a traditional asset class, such as stocks, bonds, or cash. This includes a wide range of asset classes and investment strategies, from hedge funds and private equity to crypto assets and fractional ownership of art and collectibles.
The traditional alternative investments ecosystem is made up of a variety of players, from asset managers and investment banks to service providers and regulatory bodies. Before we delve into the details, here’s a quick overview of the key players in the alternative investments ecosystem from an investor’s perspective
Asset managers: These are the firms that raise capital from investors and invest it in alternative assets. Asset managers come in all shapes and sizes, from large multi-asset managers with billions of dollars in assets under management to small specialist firms.
Investment banks: Investment banks play a key role in the alternative investments ecosystem, providing financing to asset managers and helping them to raise capital from investors. They also provide advisory services on mergers and acquisitions and other strategic transactions.
Service providers: A wide range of service providers support the alternative investments ecosystem, from law firms and accountants to consultants and placement agents. These firms help asset managers to start and grow their businesses, and they also provide a range of services to investors, including due diligence and investment analysis.
Regulatory bodies: A number of regulatory bodies oversee the alternative investments ecosystem, including the Securities and Exchange Commission (SEC) in the United States and the Financial Conduct Authority (FCA) in the United Kingdom. These bodies set the rules and regulations that govern the industry and protect investors.
Now that we know the broad category of players who operate in the alternative investment ecosystem, let’s take a deep look at the most important players in the ecosystem and what they bring to the table.

Investors
In the world of alternative investments, there are many different players that help to make the ecosystem function. However, none are more important than the investors themselves. This is because, without investors, there would be no alternative investments. Asset managers, broker-dealers, custodians, and others provide the services that make alternative investments possible, but they are all dependent on investors for their livelihood.
Investors are the lifeblood of the alternative investments ecosystem. They provide the capital that asset managers use to buy and sell assets, they trade with broker-dealers, and they keep their money in custodians’ accounts. Without investors, there would be no ecosystem.
Investors are also important because they provide the liquidity that allows the ecosystem to function. When investors want to sell their assets, they need to be able to find buyers in order to get their money out. This is why it’s important for there to be a large pool of investors in the ecosystem.
Another important role that investors play is providing the price discovery for alternative assets. When investors are buying and selling assets, they are effectively setting the prices for those assets. This price discovery process is what allows the ecosystem to function efficiently. If there were no investors, there would be no way to determine the prices of assets, and the ecosystem would grind to a halt.
Investors are also important because they help to create the demand for assets. If there is no demand for an asset, there is no reason for asset managers to buy or sell it. Investors help to create demand by buying assets that they believe will go up in value. This helps to ensure that there is always a market for assets and that the ecosystem can continue to function.
Broker-Dealers & Advisors
A broker-dealer is a firm that buys and sells securities on behalf of its clients and itself. The term “broker-dealer” is used in the United States to describe a financial services company that is both a broker and a dealer in securities.
A securities broker is an individual or firm that solicits orders to buy or sell securities, facilitates transactions and earns a commission for doing so. A broker does not trade securities for its own account.
A dealer is a firm that buys and sells securities for its own account in the course of market making, underwriting or other activities.
The main difference between a broker-dealer and an investment advisor is that a broker-dealer is allowed to transact business with its customers, while an investment advisor is not. A broker-dealer can buy or sell securities on behalf of its customers and earn commissions or markups on the transaction. In contrast, an investment advisor cannot buy or sell securities for its customers.
Alternative Investments are often complex and illiquid and, as a result, are typically only available to accredited investors. An accredited investor is defined as an individual with a net worth of at least $1 million or an annual income of at least $200,000 (or $300,000 jointly with a spouse or spousal equivalent) in the last two years.
Broker-dealers play an important role in the Alternative Investments ecosystem by providing access to these products for accredited investors. In order to sell Alternative Investments, broker-dealers must first register with the SEC.
Investment advisors, on the other hand, are not allowed to transact business with their customers. They can only provide advice and recommendations. As a result, investment advisors cannot sell alternative Investments though they can advise clients on decisions like whether to invest in an alternative asset or how much of a client’s portfolio should be allocated to different asset classes etc.
Asset Managers
An asset manager is a * firm that makes decisions about what assets to buy or sell and when to buy or sell them on behalf of their clients. Asset managers who invest in alternative investments are typically looking for investments that are not correlated with the stock market. They are looking for investments with higher potential upside that will provide diversification and help hedge against risk.
The role of asset managers in the alternative investments ecosystem is to manage the capital that enables the ecosystem to function. Without asset managers, the market for alternative investments would shrink considerably as most investors who don’t have the time or energy to make investment decisions would reallocate their capital to other traditional assets and asset managers such as mutual funds. Asset managers operating in the alternative ecosystem have a number of responsibilities, including:
Conducting due diligence on potential investments
Monitoring investments and providing reports to investors
Overseeing the day-to-day management of investments
Making recommendations on buying, selling or holding investments
Working with other service providers, such as lawyers and accountants to ensure that investors’ funds are adequately protected, and any gains or losses are distributed efficiently.
Asset managers also play an important role in the alternative investments ecosystem because they are responsible for ensuring that the assets in a portfolio are performing as expected and that the risks are being managed effectively.
Thought Leaders & Academicians
A thought leader is an individual or organization that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. They are trendsetters and influencers, and their ideas and opinions are respected and often adopted by others.
Academics, on the other hand, are scholars or researchers who are affiliated with a college or university. They are experts in their field, and their work is generally published in academic journals.
While there is some overlap between these two groups, they play different roles in the alternative investments ecosystem. Thought leaders are often the driving force behind new investment strategies and products, while academics provide the research and analysis that helps to validate these ideas.
Thought leaders are usually practitioners who have “been there and done that”. They are often successful investors or fund managers who have developed a unique perspective on the market. This gives them the ability to generate new ideas and insights that can be extremely valuable to other investors.
However, it’s important to remember that not all thought leaders are created equal. There are many so-called “gurus” out there who are nothing more than charlatans, peddling snake oil. It’s important to do your homework and only take advice from those who have a proven track record.
Academics, on the other hand, provide a more objective perspective. They are not invested in any particular investment strategy or product, so their research is not biased. This allows them to provide a more comprehensive and unbiased analysis of new ideas.
Of course, academia has its own problems. The peer-review process can be slow and cumbersome, and there is a risk that academic research is only published in “ivory tower” journals that are not widely read by practitioners.
That being said, there is a lot of value to be found in the work of academics. Their research can help to validate or disprove new investment ideas, and their papers are often more comprehensive and detailed than those of thought leaders.


Service Providers
The alternative Investments ecosystem is a complex and ever-changing landscape. In order to navigate this landscape effectively, it is important to understand the role that each type of service providers or firm plays. The five main types of firms that make up the Alternative Investments ecosystem include CPAs, Custodians, Fund Administrators, Prime Brokers, Marketing firms and Legal firms .
CPAs are professional accountants who provide financial reporting, tax, and other financial services to their clients. In the Alternative Investments ecosystem, CPAs play an important role in providing accurate and timely financial reporting to investors.
Custodians are financial institutions that hold and safeguard assets for their clients. In the alternative Investments ecosystem, custodians play an important role in safeguarding investor assets and ensuring that they are available when needed.
Fund Administrators are firms that provide administrative and compliance services to investment funds. In the alternative Investments ecosystem, fund administrators play an important role in ensuring that investment funds are compliant with all relevant regulations.
Prime Brokers are firms that provide clearing, financing, and other services to hedge funds and other alternative investment vehicles. In the alternative investments ecosystem, Prime Brokers play an important role in providing the necessary services for hedge funds and other alternative investment vehicles to operate effectively.
Marketing firms help managers develop and implement marketing plans. They also provide research, analysis, and advice on marketing strategies organize. In addition, they often handle the production of marketing materials, such as website content, brochures, and presentations. Some marketing firms also organize and manage fund raising events for Asset Managers.
Legal firms provide a wide range of services to investment managers. They advise on the legal and regulatory aspects of launching and operating a fund. They also provide guidance on compliance with securities laws and regulations. In addition, they often represent managers in disputes with investors, regulators, and other third parties.
Students, Scholars & Researchers
One group of people that have played a significant role in the growth of alternative investments are students, scholars, and researchers. For one, these groups have helped to legitimize the industry by providing critical analysis and research that has been instrumental in the development of the sector. Additionally, they have played a key role in shaping the regulatory environment surrounding alternative investments and have helped to promote best practices within the industry.
As the alternative investments industry has grown in recent years, so too has the need for qualified individuals to enter the field and provide critical analysis and research. In response, a number of schools and universities have developed programs specifically geared towards alternative investments. These programs provide students with the skills and knowledge necessary to be successful in the industry.
Conclusion
All the players in the alternative investments ecosystem have had an important role to play in its functioning and growth. Investors have provided the capital, which has enabled asset managers to develop and manage strategies to meet their needs. Broker-dealers have served as the intermediaries between investors and asset managers, helping to facilitate investment transactions. Advisors have provided investors with the advice and guidance needed to make informed decisions. Thought leaders and academics have provided the industry with a deeper understanding of the industry and its trends. Service providers have provided the infrastructure and support needed for investors and asset managers to operate efficiently. And, students, scholars, and researchers have contributed to the industry’s growth through their research, which has led to new insights and understanding. Together, all these players have helped to create a vibrant ecosystem of alternative investments, which has enabled investors to access a wider range of investment opportunities.